Belvedere
Project type
Brand narrative
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Date
September 2023
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Location
London
Belvedere is an unconventional disruptor. They want to be different; to rewrite how we talk about Vodka. I set out to ignite this unapologetic attitude when writing the product narrative for Belvedere's Altitude.
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I like to think of this copy as a pace-setter for the event launch. It paints a picture and sets the tone. The copy needed to work as one, as well as be broken up and distributed by the line.
Altitude.
Born to do things differently. Altitude takes the vodka experience to new heights, transcending the norm, redefining the standard, and challenging orthodoxies. Elegantly set your skis aside and come ready to ignite the hour when the rose turns into gold.
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You’ve arrived at your destination. Reminisce. Reset. Refresh.
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Conversations of warmth and pleasurable ease mature into predictions of the evening; anticipations rumble – evoking excitement, and rightly so. It’s new, yet somehow familiar.
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It’s quick to be first, yet stunningly unexpected. It’s the last drink of the day and the first drink of the night. An endless supply of eminent vodka laces the party, ripping up the rulebooks and releasing sensational streams of splendour.
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The exceptional gracefully saunters the room, defining a new perspective of luxury. Indulge in the details that make this a sight of unconventional glamour.
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Beacons of opulence break down hard shells. Theatrics gush as the evening graduates to night; a drop meets the beat – the crescendo. Costumes are changed and looks reimagined. The day is firmly yours; the night: is yet to be conquered.
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A celebration of luxury knows no end. The exceptional live on in the afterparty: an extended world made for the exclusive.
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Driving the unexpected, the uncharted wild undresses the night, and lasting moments are savoured. Life is better off script, and when you rise again, a tangible memory waits for you to prove that this night was far from myth.