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In an age where typed-out texts and DMs dominate our means of communication, is answering a phone call a real fear for young people? The haunting bells of an incoming call ignite the room. You reach for your device only to find an unknown number. In a blazing frenzy, you come to a stand and begin to contemplate. Who is it? What do they want? Why me? You launch the phone to ring out its days in the crease of the sofa. Once silence restores the room, you beckon the phone once

Have the tides of love found a new course in which to break? An ever-changing and adapting modern world is witnessing a new trend in how folks purport to love. Relationships continue to remould, and marriage seems to be on the way out. Since the 70s, the number of weddings has almost halved, and there is more chance that today's adults will remain unmarried than embark on the harrowed tradition. With this age-old practice on a hurried decline, it begs one to wonder, why? Th

A new wave of pen lovers has entered the room. I’m not referring to a biro, unfortunately. I’m talking about the torrent of vape pens gripped to adolescents' pursed lips. What was once used to rid us of a more sinister evil is now a casually prevalent vapour snack for the masses. The vaping company Blu released a brief history of the product, revealing a pattern in the evolution of e-cigarettes and vape pens. Previous inventors and contributors – up until Hon Lik in 2001 – w

Is British basketball slowly retreating, and will it ever have its time as an adequately funded sport? You pass the threshold into a large, echoey chamber. Four brick walls, sealing the aromas of effort, climb high into a ceiling of imperceptible detail. The hardwood courts lay steady under your foot. The nets, stripped of motion, rest soundly in the air. You fasten your trainers and grapple with your socks before testing the friction of the court. It’ll do. Your hand finds t

A new era for men and their skincare, and what it means to be masculine. From virile vanity to routine ruggedness, the sweeping gusts of progressive culture have heralded the reimagined man. A new dawn of openness and vulnerability. More men are exploring facial care and cosmetics than ever before. In fact, the number of men who seek skincare has almost doubled – from 3.1% to 6.1% over the last four years. We know what that means, right? Men are either becoming less embarrass

Brand relevance moves beyond the need for a product. How audiences want to be perceived and what is culturally in controls how apropos brands are. If a brand likens to a person, the logo is their face. It’s the first thing you see and the initial trigger of any emotion. That first encounter leaves a seismic first impression, followed by further necessary context to help shape our opinions. We’ll never judge a book by its cover, but we’ll always naturally make pre-empted assum

I am currently undergoing a cutthroat search for a new pair of earbuds. Apple’s range was my first port of call, and if the past has served me well, this would be my safest option. Whether connected to my iPhone, iPad, or MacBook, a pair of Air Pods are at home. They fit in. And they work, seamlessly jumping from one device to another as if they had grown to know each other's nuances and developed a deeper understanding. Place the set in your ear, and that familiar noise welc

A brisk week has positioned itself between now and last week’s opening of over 547 million Spotify Wrapped stories. A renowned stamp on people's final months of each year. It’s a time to celebrate our musical obscurities, but to what extent? Spotify is the gift that keeps on giving. If adopting AI as your personal DJ and weekly release radars isn’t enough, hopefully, a succinctly engrossing narrative of your musical expression is. This annual phenomenon began in 2016 and has

For the most part, I wouldn’t say I like shopping. A civilised stroll metamorphoses into a languid plod as I follow whomever I am accompanying through the metropolis of coveted brands. This being said, I am a sucker for impressive design space. I was shopping in my local Westfields – debatably the worst place to be when busy – and endured a series of events that triggered a thought. This thought followed a trip into Arket; not the first time my feet had crossed the shop's sov