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Brand relevance moves beyond the need for a product. How audiences want to be perceived and what is culturally in controls how apropos...

I am currently undergoing a cutthroat search for a new pair of earbuds. Apple’s range was my first port of call, and if the past has...

A brisk week has positioned itself between now and last week’s opening of over 547 million Spotify Wrapped stories. A renowned stamp on...

For the most part, I wouldn’t say I like shopping. A civilised stroll metamorphoses into a languid plod as I follow whomever I am...