Project type

Social, app, and website.

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Date

January 2024

Bumble invited users to take part in a throwback dating experience. Face-to-face dating. The aim was to give daters a refreshing – and safe – IRL experience when meeting a potential match. Live music, free drinks, and the reassurance of a trusted host, all packaged together to create a series of nights across London for Bumble users.

The copy needed to remain enticing yet informative, with an acute focus on having fun while dating.