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Lucozade Naming

Lucozade’s latest addition to their collection of drinks needed a story and some names.

Lucozade is a leading household brand that is loved by many. Their name and branding are synonymous with being active, staying alert, and thirst-quenching qualities. The Blue Lucozade. A new member of the sports drink’s family. Blue: a colour inextricably linked to that ineffable feeling of rejuvenation.

Blue Burst: The energy-inducing wave of fizz.
Blue Rush: The stimulating torrent of alertness.
Blue Force: The revitalising crispness of stifling the thirst.

We wrote a sequence of strategic narratives that brought to life the personalities of each product. Giving the product’s respected names a purpose.


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