While working with the creative team at BBC Maestro, I mainly delivered email marketing, paid ads, and SEO articles. 

 

Along with the varying Maestri launch content, I wrote plenty of seasonal and sale materials across a slew of touchpoints. I also had the opportunity to ideate and write conceptual ads in tandem with one of the talented in-house designers.

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As a brand copywriter, you're entrusted with the continuity of language, tone, and emotion. Showcased below are some examples of how I accomplished this across BBC Maesto's course landing pages, paid media ads, and email marketing – constantly and consistently ensuring that we evoke a conversational human yet credibly educational sentiment.

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​Beata Heuman's course is a good example of how we were able to use language as a conduit for inspiration. We want to evoke, but more importantly, provoke readers to build their passions into something almost tangible.

 

Each Maestri had their dedicated launch; each launch consisted of over 12 emails covering SVOD, PPV, and prospect audiences. We also tailored messaging for people