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BBC Maestro Evy Poumpouras
Project type
Email marketing
Website
Paid ads
Date
August 2024
Location
London
Evy is a former U.S. Secret Service Special Agent, whose course will equip you with the tools to command any room with confidence.
The language throughout the webpage, email marketing, and paid media must envelop the confidently sharp demeanour of Evy, while remaining in the approachable human world of BBC Maestro.
Below is an apt example of how to balance tones.
Website content
A short course synopsis, followed by an overview of who Evy is and what she offers.
Paid Ads
A sample of paid ads from Evy's course launch.
Email marketing
Broadcast emails from Evy's course launch and seasonal campaigns.
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