BBC Maestro Beata Heuman
Project type
Email marketing
Website
Paid ads
Date
August 2024
Location
London
BBC Maestro is an educational platform offering the world's best teachers at your fingertips. Each Maestri is a bona fide expert in their field.
I've been writing the course launches for a string of Maestri, from Beata Heuman's course on interior design to cocktail-making with Ago Perrone. Each launch requires a website page, over a dozen emails, and a slew of paid ads.
Writing Beata's course required a hefty amount of research into interior design. The nuances of the industry. The humility of Beata Heuman. And the craft of turning a house into a home.
Much like all courses, the aim is to evoke emotion and to inspire the customer to unlock their potential.
Website content
A short course synopsis, followed by an overview of who Beata is and what she offers.
Paid Ads
A sample of paid ads from Beata's course launch.
Email marketing
Broadcast emails from Beata's course launch and some of the seasonal campaigns.