Havana
Project type
Product narrative
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Date
August 2023
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Location
London
A focus on Havana Club 3’s position in the Havana family – a core and integral guest at the party.
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Whether you're having a few friends over for some light-hearted drinks or enjoying a mojito under the sun at a Cuban-infused carnival, Havana Club 3 is for the everyday. While the product's "go-to" quality is usually the focal point, tapping into the core of Havana and unfurling the story of Cuba is an essential note to hit when telling this product's story.
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Havana Club 7 lives at the heart of Havana’s anatomical body.
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The main objective of this piece is to elevate the product into a position of luxurious versatility. Its timelessness – fueled by the distinct Havana ageing process – is also an inextricable quality of the Havana Club 7 that brings to life the essence of this product.
Club 3.
Introducing the party-maker; the drum-beater; the smile-evoker; the rhythm and the rhyme.
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After at least three years of ageing and adopting its unique yellow tint, the Havana Club 3 makes its way to the glass. An essential for cocktails and those inexpressible, sun-induced days. Its zesty citrus hints and fresh sugarcane notes inspire this fruity favourite that dances through the streets and into the night.
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Delivered by taste and shaped by culture, embody the festivities with an authentic burst of Cuba.
Club 7.
Amidst the beating lands of Cuba lies a distinct member of the Havana Club; the 7.
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A timeless taste soaked in eminence and continuously shaped by the culture. Decades of ageing have crafted this rum into the electric and flavourful table must-have. Smooth and sophisticated, warm and oaky. This rum is made for the true Havana novice, leaving no doubt of its potent greatness.
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As versatile as it is vibrantly dark, the delectable taste is poured for the sip, shaken for the cocktail, and embraced by all who love the rhythm of Cuba.