Adidas /
Crafted and refined a tone of voice and verbal strategy – giving W3's content purpose and direction.
Using email marketing as a conduit to garner attention around a line, from seasonal fads to new releases, the copy remained wholeheartedly Adidas.
Category:
Direct Marketing
Client:
Oliver, Adidas
Duration:
36 months
Location:
London, UK
Xx
In an overly-saturated, yet severely hushed market, men's skincare has seemingly fallen into two buckets: clinical or comical. The need for a serious brand, willing to bridge the gap between men's betterment and trends, has never been more apparent.
W3 Skincare is a brand devoted to tearing down the stigmas that tether men to the antiquated ways of masculinity. Building their foundations firmly on culture, mental health, and better skin, their ambition is what fuels them to peddle the idea of being unapologetically yourself. It's ok to look after yourself – inside and out.
