Fraser Clephane

A bit of this, a bit of that, but mostly copywriting stuff.

Welcome to my writing portfolio. The home of my most recent work, with the odd smattering of old stuff. My writing has allowed me to work with some of the most renowned brands in the world, from Adidas to Samsung and Bumble to BBC Maestro.

Peruse my work, and if anything piques your interest, get in touch.

Portfolio

Blog Feed

A Different Type of Brand Relevance

Brand relevance moves beyond the need for a product. How audiences want to be perceived and what is culturally in controls how apropos...

Fraser Clephane

Brand is Life

I am currently undergoing a cutthroat search for a new pair of earbuds. Apple’s range was my first port of call, and if the past has...

Fraser Clephane

It's a Wrap

A brisk week has positioned itself between now and last week’s opening of over 547 million Spotify Wrapped stories. A renowned stamp on...

Fraser Clephane