BBC Maestro /
Crafted and refined a tone of voice and verbal strategy – giving W3's content purpose and direction.
Crafted and refined a tone of voice and verbal strategy – giving W3's content purpose and direction.
Category:
Advertising
Client:
BBC Maestro
Duration:
12 months
Location:
London, UK
BBC Maestro is an educational platform offering the world's best teachers at your fingertips. Each Maestri is a bona fide expert in their field.
I've been writing the course launches for a string of Maestri, from Beata Heuman's course on interior design to cocktail-making with Ago Perrone. Each launch requires a website page, over a dozen emails, and a slew of paid ads.
Writing Beata's course required a hefty amount of research into interior design. The nuances of the industry. The humility of Beata Heuman. And the craft of turning a house into a home.
Much like all courses, the aim is to evoke emotion and to inspire the customer to unlock their potential.
In an overly-saturated, yet severely hushed market, men's skincare has seemingly fallen into two buckets: clinical or comical. The need for a serious brand, willing to bridge the gap between men's betterment and trends, has never been more apparent.
W3 Skincare is a brand devoted to tearing down the stigmas that tether men to the antiquated ways of masculinity. Building their foundations firmly on culture, mental health, and better skin, their ambition is what fuels them to peddle the idea of being unapologetically yourself. It's ok to look after yourself – inside and out.
