In an overly-saturated, yet severely hushed market, men's skincare has seemingly fallen into two buckets: clinical or comical. The need for a serious brand, willing to bridge the gap between men's betterment and trends, has never been more apparent.

W3 Skincare is a brand devoted to tearing down the stigmas that tether men to the antiquated ways of masculinity. Building their foundations firmly on culture, mental health, and better skin, their ambition is what fuels them to peddle the idea of being unapologetically yourself. It's ok to look after yourself – inside and out.

I established a verbal strategy, which covered a tone of voice, a verbal direction, and a brand narrative. It gave them the tools to truly capture and communicate what they set out to achieve. Audacious; unorthodox; yet trusting. They immediately became the unbridled voice, championing individualism, curiously innovating, and confidently informing. Positioning them in a singular space within the men's skincare market.