IG – one of the UK’s longest-standing investing and trading platforms. A historical brand, framed by 50 years of heritage and unrivalled experience. All of which drives them into the modern landscape of consumer behaviour. 

My job is to reframe lofty, hard-to-comprehend investing and trading products into straightforward language that inspires our brand archetypes. I’ve delivered countless emails, landing pages, and social content across IG’s trading and investing platforms. From a best-performing social series to driving CTRs to double what they were last year, writing for IG has refined my ability to shape human-feeling copy from complex messaging.

I’ve worked closely with AI platforms – Claude, Vertex, and VEO – to help streamline production and evolve creative. Working closely with other teams, I’ve helped train language systems to deliver content that doesn’t necessarily require a copywriter’s pen to create. Initiating more time to work on the brand-led promotional briefs.