Twinings /
Crafted and refined a tone of voice and verbal strategy – giving W3's content purpose and direction.
Crafted and refined a tone of voice and verbal strategy – giving W3's content purpose and direction.
Category:
Branding
Client:
Brand Opus, Twinings
Duration:
1 months
Location:
London, UK
I set out to create resonating narratives that people can connect with.
Writing BOP copy relies on language that sparks intrigue and elicits a sense of desire within the consumer.
There’s a nostalgic quality to each of the teas, from the summer days of childhood to the warming solace of Sunday sofa days.
In an overly-saturated, yet severely hushed market, men's skincare has seemingly fallen into two buckets: clinical or comical. The need for a serious brand, willing to bridge the gap between men's betterment and trends, has never been more apparent.
W3 Skincare is a brand devoted to tearing down the stigmas that tether men to the antiquated ways of masculinity. Building their foundations firmly on culture, mental health, and better skin, their ambition is what fuels them to peddle the idea of being unapologetically yourself. It's ok to look after yourself – inside and out.
